Content Marketing & SEO Blog
Applying SEO to Content
In its Helpful Content Guidelines, Google states, “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Inventory Your Business’s Content Marketing Assets to Increase Revenue
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members — prospects, customers, referral sources, etc. Marketing (and sales) asset types … Read more →
Video Content For One-to-Many Sharing By Sellers
We recently developed a free unmanaged package for Salesforce called the Marketing & Sales Accelerator. We initially created the package as a way for marketers to manage and optimize existing … Read more →
12 Inspiring SEOs to Follow on X (Formerly Twitter)
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
How to Improve Your Website SEO: A Practical Guide
SEO Rule #1: create expert, helpful, people-first content. This article is for people who want to drive more organic search traffic to their organization’s website by improving their website’s SEO … Read more →
8 Alternative Search Engines for 2023
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. But as of August 2023, Google commanded almost 92% of the global search engine … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
8 Unheralded Benefits of B2B Content Marketing
Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →
Blog Structured Data and SEO – A Primer
We often say that effective SEO is the sum of many little things done right. Structured data is one of the many little things that can improve SEO. While there … Read more →
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: Performance Accessibility Best Practices SEO This post will focus on the Performance … Read more →
Wix vs Squarespace vs WordPress: Relative Traffic Growth
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
If You Need More Quality Backlinks, Here’s Where to Spend Your Time
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →
Create a Marketing Dashboard (For Free) Using Google Components
Note: An add-on for GA4 was introduced in August 2023. We will update the legacy content below. Original Post About Google Universal Analytics With the help of four Google components, … Read more →
Gold vs Crypto: A Tale of Two Marketing Stories
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
Google Sheets RSS Feed: How It Helps Marketers
By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of … Read more →
Why AI Is Eating The Marketing World
Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
How Does A Content Marketing Engagement Start Off?
You’re thinking about engaging a marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can take … Read more →
What A Content Marketing Consultant Does To Help You Grow Your Business
The main reason you would consider hiring a content marketing consultant is that the right person will help you gain & retain more customers and grow your business. However, you … Read more →
What is Page Experience and Why Should You Care?
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to … Read more →
6 Reasons Nobody Is Downloading Your Gated Content
You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. All … Read more →
B2B Revenue Attribution & The Awareness to Order Journey
Revenue attribution is allocating customer payments to the various marketing channels and campaigns contributing to generating revenue. Author and speaker Marcus Sheridan stated that from his studies, fewer than 3% … Read more →
WordPress Page Experience: Retaining Beauty While Reducing Bloat
Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →
Organic Search – What Does It Mean?
What is ‘organic search’? Since no one technically performs an organic search, the better question is, “What is an organic search result?” The business adaptation of the word ‘organic’ is … Read more →