Blog
Articles on getting found by people and recommended by AI assistants
Practical writing on content marketing, SEO, and the work of becoming the brand the models name first.
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SEO
Quality Backlinks: Where to Spend Your Time
Which backlink tactics are worth your time? What makes a link valuable, what Google calls link spam, and the outreach that still earns links.
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SEO
Blog Structured Data and SEO: A Primer
What blog structured data is, how Google uses it, and how to add BlogPosting markup in WordPress, Wix, or a static HTML site, updated with Google’s current author and image guidance.
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AI for Marketing
What Is Grok Bot? How to Use It for Marketing
Grok Bot gives you AI teammates, each with a job and a persistent cloud computer. Here is what it is, and the Bots I use to run marketing tasks, including maintaining this site.
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SEO
Rethinking WordPress Featured Image Size & Style for AI Overviews/Mode
Google AI Overviews and AI Mode show square thumbnails, cropping the classic 16:9 featured image. Here is why a 1:1, colorful, contextual image may earn more clicks and backlinks.
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Content Operations
Marketing Asset Management: Five Software Options For Tracking Valuable Content
Every blog post, gated PDF, case study, and video cost you time or money to produce. Here are five ways to keep track of them, ordered from the least setup to the most.
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Technical SEO
What is Google Page Experience and Why Should You Care?
Google renamed the idea, retired the reports, and swapped a metric. Here is what page experience means today.
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Website Builds
Setting Up a Static Website for Speed and Savings
A static HTML site has no database, no plugins, and no monthly CMS bill. Here is the whole path from prompt to live domain, without touching a command line.
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Link Building
Foundational Backlinks: Why a New Website Needs Them
A brand new domain starts at zero backlinks, which means zero authority in the eyes of a search engine. Foundation links are the fastest way to prime the pump.
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Technical SEO
Your Blog Post URL: How to Structure It
URL structure is a small detail with a specific job: telling search engines and chatbots whether they’re about to read a promotional page or a blog post. Here’s the structure that does it.
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Brand Visibility
Brand Name Optimization for Search and AI Assistant Visibility
Search engines and AI assistants have to resolve your brand to a single entity before they can recommend it. A distinctive name makes that easy. An ambiguous one hands the answer to someone else.
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