Content Marketing & SEO Blog

B2B Content Marketing ROI

B2B Content Marketing ROI Calculator

Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
CMO saying to update existing blog content

How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic

NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →
Office Building With No Foundation

Foundational Backlinks: Why a New Website Needs Them

Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Multi-Point SEO Inspection

Multi-Point SEO Inspection: A Checkup To Help Your Website

Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
Time Spent on Organic Social Media

B2B Marketing Channels: Where to Spend Your Time

Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
A server offering a patron SEO with his fries

SEO as an Incidental Service Offering: Does it Produce Results?

Marketing agencies offer excellent services like Website design, PPC advertising services, list emails, and even sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Applying SEO like Varnish

Applying SEO to Content

In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Marketer reporting sellers are creating side decks from scratch

Why You Should Inventory Your Business’s Content Marketing Assets

Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, referral sources, etc. Marketing (and sales) asset … Read more →
SEO Speaking About X

Inspiring SEOs to Follow on X (Formerly Twitter)

Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
Marketers excited about Google core update

How to Improve Your Website’s Ranking in Google Search Results

This article is for people who want to drive more organic search traffic from Google to their organization’s website as part of an overall content marketing strategy. Because the search … Read more →
A man trying an alternative search engine.

Alternative Search Engines for 2024

Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of June 2024, Google commanded over 91% of the global search engine … Read more →
No Time for Blog URL Structure

Your Blog Post URL: How to Structure It

Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Business Podcast Recording

Should Audio Content Be a Part of Your Marketing Strategy?

Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
Measuring Content

The Immeasurable Benefits of Content Marketing

Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
'About Us' Page Design Meeting

Your Website’s ‘About Us’ Page: An Important Information Source For Google

As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Showing a visitor a plan

Are You Showing Your Website Visitors a Plan?

The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →
Structured Data Under The Hood

Blog Structured Data and SEO – A Primer

Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →
Faster page speed

How To Crush Google’s Page Performance Score With Your WordPress Site

Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →
WordPress Decision vs. Wix or Squarespace

Wix vs Squarespace vs WordPress: Relative Traffic Growth

Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
Backlink Acquisition

If You Need More Quality Backlinks, Here’s Where to Spend Your Time

Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →
Crypto vs Gold Marketing

Gold vs Crypto: A Tale of Two Marketing Stories

Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
A marketer feeding the AI

Why AI Is Eating The Marketing World

Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
Marketing Consultant at New Client Offices

How Does A Content Marketing Engagement Start Off?

You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →
Content Marketer Mixing Marketing Channels

How a Content Marketing Consultant Complements Your Team

You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →
Website Page Experience

What is Page Experience and Why Should You Care?

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →
Gated Content Crickets

6 Reasons Nobody Is Downloading Your Gated Content

You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. All … Read more →
Awareness to Order Journey

B2B Revenue Attribution & The Awareness to Order Journey

Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →
Bloat and Beauty

WordPress Page Experience: How Beauty Can Mean Bloat

Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →
Organic Search and Leads

Organic Search – What Does It Mean?

What is ‘organic search’? Since no one technically performs an organic search, the better question is, “What is an organic search result?” The business adaptation of the word ‘organic’ is … Read more →
Broken Links

8 Website Issues That Are Hurting Your SEO

Several website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if many little things on your website … Read more →