Content Marketing & SEO Blog
Hybrid Content: Human and AI Collaboration
The pendulum has swung from all-human content creation (pre-ChatGPT) to widespread 100% AI-generated slop, and now to a sensible middle ground. AI writers can generate informational words at speed. Human … Read more →
Rethinking WordPress Featured Image Size & Style for AI Overviews/Mode
A long-standing recommendation is that the optimal WordPress featured image size is 1200 x 675, a 16:9 (landscape) aspect ratio. However, the way images are presented in Google’s AI Overviews … Read more →
B2B Brand Positioning For LLM Search Results
If you are rebranding your business or starting a new brand, there is something relatively new you should consider for your brand positioning. That is, how do LLMs see your … Read more →
How To Improve Website SEO (and GEO)
This article is for people who want to drive more branded and non-branded organic search traffic from search engines and chatbots to their organization’s website as part of an overall … Read more →
Marketing Asset Management: Five Software Options For Tracking Valuable Content
Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →
Content Marketing ROI Calculator
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% each year for over 4 years. The company found that people who managed these websites spent … Read more →
Foundational Backlinks: Why a New Website Needs Them
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Multi-Point SEO Inspection: A Checkup To Help Your Website
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
B2B Marketing Channels: Where to Spend Your Time
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
SEO as an Incidental Service Offering: Does it Produce Results?
Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Can You Apply SEO to Existing Content?
In its Helpful Content Guidelines, Google states, “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret applying … Read more →
Why You Should Inventory and Catalog Your Business’s Content Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →
Your Blog Post URL: How to Structure It
Although it may not seem significant in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
The Non-Quantifiable Benefits of Content Marketing
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one of the positive impacts of continuously producing content that’s helpful … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds its business audience members, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t make … Read more →
Blog Structured Data and SEO – A Primer
Structured data is one of many factors that can improve a website’s search rankings. While there are many types of structured data, we’ll focus on the types used for blog posts. We’ll … Read more →
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →
Wix vs Squarespace vs WordPress: Relative Traffic Growth
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
If You Need More Quality Backlinks, Here’s Where to Spend Your Time
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →
Gold vs Crypto: A Tale of Two Marketing Stories
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers promote the respective investment options. In the … Read more →
Why AI Is Eating The Marketing World
Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
How Does A Content Marketing Engagement Start Off?
You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →
How a Content Marketing Consultant Complements Your Team
You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →
What is Page Experience and Why Should You Care?
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →
6 Reasons Nobody Is Downloading Your Gated Content
You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including in a resources section of your website. To … Read more →
B2B Revenue Attribution & The Awareness to Order Journey
Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →
WordPress Page Experience: How Beauty Can Mean Bloat
Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →