Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains.
These links from other websites to your website are the first step in getting your website found through online searches.
If you are a startup founder who recently purchased a new domain and created a website for that domain, your starting point is zero backlinks.
That means your website has no authority from the perspective of search engines.
Search engines continue to rely on quality backlinks as signals of website authority.
The good news is you can prime the backlink pump immediately.
TipNot all backlinks have to or should go to your homepage. Where appropriate, acquire links to interior pages and blog posts.
Starter set of foundation links
Here is a short list of links that stem from setting up accounts on mainstream sites. Most of these links are nofollow, but they are better than no links.
These are all free or freemium platforms.
| Domain | Notes |
|---|---|
| bit.ly | Create a company Bitly Page and add multiple links to your website (include interior pages and/or posts) |
| crunchbase.com | Claim and update your profile |
| gravatar.com | Company founders should create Gravatar profiles with links to your homepage and interior pages and posts |
| linkedin.com | Include your website in your profile |
| linktr.ee | Create a company Link-in-bio and add multiple links to your website |
| medium.com | Add a secondary URL, such as an interior page or post, to your bio |
| slideshare.net | Add your website to your profile |
| x.com | Add your homepage to your profile and add a secondary URL inline in your bio |
Additional links for local businesses
Local businesses should consider these additional links.
| Domain | Notes |
|---|---|
| apple.com | Create or verify an Apple Business Connect account |
| google.com | Create a My Map relevant to your service area or business offering and add a link in the description |
| nextdoor.com | Create or claim a profile |
| yellowpages.com | Create or claim a profile |
There may also be several industry-specific sites for your business.
TipMake sure the company name, address, and phone information precisely match on all sites.
Wiring your backlinks
Here is one of many possible ways to wire your backlinks.
Beyond the foundation
Foundation links like these are only the beginning of your backlink journey.
Over time, consider putting effort into acquiring new backlinks, especially dofollow links.