Steve Chipman 
If you’re launching a new brand or considering a rebrand, there’s a question worth asking before you settle on a name: Will search engines and AI assistants recognize, retrieve, and … Read more →
The pendulum has swung from all-human content creation (pre-ChatGPT) to widespread 100% AI-generated slop, and now to a sensible middle ground. AI writers can generate informational words at speed. Human … Read more →
A long-standing recommendation is that the optimal WordPress featured image size is 1200 x 675, a 16:9 (landscape) aspect ratio. However, the way images are presented in Google’s AI Overviews … Read more →
If you are rebranding your business or starting a new brand, there is something relatively new you should consider for your brand positioning. That is, how do LLMs see your … Read more →
This article is for people who want to drive more branded and non-branded organic search traffic from search engines and chatbots to their organization’s website as part of an overall … Read more →
Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% each year for over 4 years. The company found that people who managed these websites spent … Read more →
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →