If you’re launching a new brand or considering a rebrand in 2026, there’s a question worth asking before you settle on a name: Will LLMs recognize, retrieve, and recommend your … Read more →
The pendulum has swung from all-human content creation (pre-ChatGPT) to widespread 100% AI-generated slop, and now to a sensible middle ground. AI writers can generate informational words at speed. Human … Read more →
Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
In its Helpful Content Guidelines, Google states, “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret applying … Read more →
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one of the positive impacts of continuously producing content that’s helpful … Read more →
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
The StoryBrand team repeatedly reminds its business audience members, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t make … Read more →