Maximize Your Content Marketing Investment To Increase Revenue

Many content assets you already own can work better for your business. Your new assets need a strategic foundation to rank in the search engine results.

For many organizations, online advertising, cold outreach, and trade shows produce results but an unknown ROI. Plus, these are fleeting initiatives, not permanent marketing assets.

Over time, search-optimized blog content yields the highest quality traffic at the lowest customer acquisition cost.

This is partly because up to 95% of B2B buyers are not in-market for your product or service at any given time.

It’s easy to find business websites without organic search traffic besides a dozen or two monthly branded searches for the company name or product. While branded search traffic is essential, it will only take website traffic so far.

To permanently increase website traffic, companies must create topical content that addresses their audience’s pain points and can be found through search.

Content writing and content ranking are different skills. To rank in the search results, you need to create unique, engaging content that follows the rules of SEO.

Content Marketing In The AI Era

Today, search engines are flooded with mediocre content, much of it AI-generated. There’s a greater opportunity than ever for quality content.

You can also breathe new life into your existing content assets and get more positive results.

These valuable assets should be identified, organized, updated, and distributed across various channels.

Growing search traffic from near zero to thousands of monthly visitors can take time. The sooner you start, the better. Think of quality content as an investment in your company’s future.

One way to get unstuck from a content marketing rut is to bring in an SEO-focused resource who can complement your team and “teach them to fish.”

There’s nothing intuitive about search engine optimization — it’s a learned skill set.

Helpful Content From Helpful SEOs

Companies should publish helpful, people-first content, but not at the expense of following SEO best practices.

The more focused your website’s content is on your target audience, the more favorably search engines will view your website.

A favorable view of your website translates into better rankings in the search engine results for your pages and posts.

Content Marketing Frequently Asked Questions

What is content marketing?

Content marketing is an approach designed to draw in visitors and potential prospects. The goal of content marketing is for people to find your brand, service, or product when they are searching for solutions, answers to questions, or any other valuable information.

What are examples of content marketing assets?

✔️ Blog posts
✔️ Videos
✔️ Podcasts
✔️ Social posts
✔️ PDFs
✔️ Infographics
✔️ Maps
✔️ Webinars
✔️ GPTs

Is content marketing still effective?

Content marketing still works, but success is more elusive than it used to be. Why? A lot more businesses are creating blog content. Also, the organic search results for many terms appear “below the fold,” crowded out by ads, Local Packs, and the ‘People also ask’ section. This means content marketers must be more inventive and creative than ever.

Is SEO (search engine optimization) the same as content marketing?

SEO and content marketing are different, but they overlap. SEO is one of the most essential tactics within a content marketing strategy. Since “being found online” is central to content marketing, optimizing content for search must be top of mind whenever marketing content is created or updated.

What exactly does a content marketing consultant do?

A content marketing consultant is an advisor to your company and is someone who can handle an array of different tasks. The consultant is often a member of a larger marketing team whose members handle other tasks, such as paid advertising, email marketing, and events. Learn about specific content marketing tasks.

What is outbound marketing?

Outbound marketing is broadcasting your message to a large audience in the hopes that you will attract the attention of some of those who are interested in your product or service. Broadcast television advertising is a classic example of outbound marketing. Another example is an email marketing blast to an extensive, purchased list.

Can content marketing improve sales results?

Yes — but not directly. Content marketing efforts and aligned conversion actions, such as free offers, result in leads. Leads must then be converted into paying clients, often through selling efforts. It remains the responsibility of the sales team to close business. Revenue attribution involves identifying which content (and other) marketing efforts resulted in how many dollars of revenue.