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Steve Chipman

Steve spent over 15 years running a CRM consulting services company where he used content marketing and SEO to generate leads. Today, he helps small to mid-size businesses get and convert attract new customers using the same strategies and tactics. Steve believes that an organization's content should be viewed as an investment and managed as such.

B2B Brand Positioning For LLM Search Results

May 12, 2025May 10, 2025 by Steve Chipman
B2B Brand Positioning

If you are rebranding your business or starting a new brand, there is something you should now consider for your brand positioning. That is, how does your brand appear in … Read more →

Categories Branding

Marketing Asset Management: Five Software Options For Tracking Valuable Content

May 12, 2025March 21, 2025 by Steve Chipman
Using Marketing Asset Management Software

Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →

Categories General Content Marketing

Business SEO Writing Assistance Tool

April 24, 2025November 20, 2024 by Steve Chipman
Business SEO AI Writing Assistants

This free tool provides SEO writing guidance based on topics, personas, pain points, and existing content. Copy/paste the results into your favorite LLM or use an OpenAI API key. The … Read more →

Categories General Content Marketing

OpenAI API Credit Balance to Words Calculator

April 22, 2025November 18, 2024 by Steve Chipman
OpenAI API Credits to Words Calculator

This calculator is a companion to our Content Remixing and Distribution Tool and Business SEO Writing Tool. Since fully benefiting from these tools requires purchasing a minimum of $5 of OpenAI API credits … Read more →

Categories General Content Marketing

Content Remixing and Distribution Tool

April 20, 2025November 14, 2024 by Steve Chipman
Content Remixing and Distribution

This free tool allows you to remix any page or blog post for redistribution on various social media platforms. With a single click, you can post the remix to LinkedIn … Read more →

Categories General Content Marketing

Content Marketing ROI Calculator

April 22, 2025June 23, 2024 by Steve Chipman
B2B Content Marketing ROI

Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.

Categories SEO

How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic

April 23, 2025April 29, 2024 by Steve Chipman
CMO saying to update existing blog content

NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →

Categories SEO

Foundational Backlinks: Why a New Website Needs Them

April 16, 2025March 28, 2024 by Steve Chipman
Office Building With No Foundation

Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →

Categories SEO

Multi-Point SEO Inspection: A Checkup To Help Your Website

April 16, 2025March 11, 2024 by Steve Chipman
Multi-Point SEO Inspection

Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →

Categories SEO

B2B Marketing Channels: Where to Spend Your Time

April 16, 2025March 4, 2024 by Steve Chipman
Time Spent on Organic Social Media

Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →

Categories General Content Marketing
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