B2B Brand Positioning For LLM Search Results
If you are rebranding your business or starting a new brand, there is something you should now consider for your brand positioning. That is, how do LLMs see your brand? … Read more →
Steve Chipman
Marketing Asset Management: Five Software Options For Tracking Valuable Content
Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →
Content Marketing ROI Calculator
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% each year for over 4 years. The company found that people who managed these websites spent … Read more →
Foundational Backlinks: Why a New Website Needs Them
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Multi-Point SEO Inspection: A Checkup To Help Your Website
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
B2B Marketing Channels: Where to Spend Your Time
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
SEO as an Incidental Service Offering: Does it Produce Results?
Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Applying SEO to Content
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Why You Should Inventory and Catalog Your Business’s Content Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →