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Steve Chipman

Steve spent over 15 years running a CRM consulting services company where he used content marketing and SEO to generate leads. Today, he helps small to mid-size businesses get and convert attract new customers using the same strategies and tactics. Steve believes that an organization's content should be viewed as an investment and managed as such.

B2B Brand Positioning For LLM Search Results

September 10, 2025May 10, 2025 by Steve Chipman

If you are rebranding your business or starting a new brand, there is something you should now consider for your brand positioning. That is, how do LLMs see your brand? … Read more →

Categories Branding

Marketing Asset Management: Five Software Options For Tracking Valuable Content

September 9, 2025March 21, 2025 by Steve Chipman

Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a ‘content void.’ For example, … Read more →

Categories General Content Marketing

OpenAI API Credit Balance to Words Calculator

September 10, 2025November 18, 2024 by Steve Chipman

You can use this calculator to get an idea of how many input and output words $5 or more will buy when using the GPT-4o mini or the GPT-4o model. … Read more →

Categories General Content Marketing

Content Marketing ROI Calculator

September 9, 2025June 23, 2024 by Steve Chipman

Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.

Categories SEO

How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic

September 9, 2025April 29, 2024 by Steve Chipman

NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →

Categories SEO

Foundational Backlinks: Why a New Website Needs Them

September 10, 2025March 28, 2024 by Steve Chipman

Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →

Categories SEO

Multi-Point SEO Inspection: A Checkup To Help Your Website

September 9, 2025March 11, 2024 by Steve Chipman

Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →

Categories SEO

B2B Marketing Channels: Where to Spend Your Time

September 9, 2025March 4, 2024 by Steve Chipman

Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →

Categories General Content Marketing

SEO as an Incidental Service Offering: Does it Produce Results?

September 9, 2025March 1, 2024 by Steve Chipman

Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →

Categories SEO

Applying SEO to Content

September 9, 2025December 6, 2023 by Steve Chipman

In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →

Categories General Content Marketing
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