Content Marketing ROI Calculator
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
Steve Chipman
How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →
Foundational Backlinks: Why a New Website Needs Them
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Multi-Point SEO Inspection: A Checkup To Help Your Website
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
B2B Marketing Channels: Where to Spend Your Time
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
SEO as an Incidental Service Offering: Does it Produce Results?
Marketing agencies offer excellent services like Website design, PPC advertising services, list emails, and even sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Applying SEO to Content
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Why You Should Inventory Your Business’s Content Marketing Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, referral sources, etc. Marketing (and sales) asset … Read more →
Inspiring SEOs to Follow on X (Formerly Twitter)
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
How to Improve Your Website’s Ranking in Google Search Results
This article is for people who want to drive more organic search traffic from Google to their organization’s website as part of an overall content marketing strategy. Because the search … Read more →