A long-standing recommendation is that the optimal WordPress featured image size is 1200 x 675, a 16:9 (landscape) aspect ratio. However, the way images are presented in Google’s AI Overviews … Read more →
This article is for people who want to drive more branded and non-branded organic search traffic from search engines and chatbots to their organization’s website as part of an overall … Read more →
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% each year for over 4 years. The company found that people who managed these websites spent … Read more →
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Although it may not seem significant in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Structured data is one of many factors that can improve a website’s search rankings. While there are many types of structured data, we’ll focus on the types used for blog posts. We’ll … Read more →
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →