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Content Marketing ROI Calculator

April 22, 2025June 23, 2024 by Steve Chipman
B2B Content Marketing ROI

Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.

Categories SEO

How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic

April 23, 2025April 29, 2024 by Steve Chipman
CMO saying to update existing blog content

NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →

Categories SEO

Foundational Backlinks: Why a New Website Needs Them

April 16, 2025March 28, 2024 by Steve Chipman
Office Building With No Foundation

Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →

Categories SEO

Multi-Point SEO Inspection: A Checkup To Help Your Website

April 16, 2025March 11, 2024 by Steve Chipman
Multi-Point SEO Inspection

Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →

Categories SEO

SEO as an Incidental Service Offering: Does it Produce Results?

April 21, 2025March 1, 2024 by Steve Chipman
A server offering a patron SEO with his fries

Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →

Categories SEO

Inspiring SEOs to Follow on X (Formerly Twitter)

April 5, 2024October 5, 2023 by Steve Chipman
SEO Speaking About X

Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →

Categories SEO

How to Improve Your Website’s Ranking in Google Search Results

April 16, 2025July 23, 2023 by Steve Chipman
Marketers excited about Google core update

This article is for people who want to drive more organic search traffic from Google to their organization’s website as part of an overall content marketing strategy. Because the search … Read more →

Categories SEO

Alternative Search Engines for 2025

April 16, 2025June 30, 2023 by Steve Chipman
A man trying an alternative search engine.

Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →

Categories SEO

Your Blog Post URL: How to Structure It

July 14, 2024March 8, 2023 by Steve Chipman
No Time for Blog URL Structure

Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →

Categories SEO

Blog Structured Data and SEO – A Primer

March 12, 2024April 18, 2022 by Steve Chipman
Structured Data Under The Hood

Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →

Categories SEO
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