SEO

Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.

NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →

Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →

Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →

Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →

Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →

This article is for people who want to drive more organic search traffic from traditional Google search to their organization’s website as part of an overall content marketing strategy. We … Read more →

Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →

Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →

Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →