Blog Structured Data and SEO – A Primer
Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →
Steve Chipman
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →
Wix vs Squarespace vs WordPress: Relative Traffic Growth
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
If You Need More Quality Backlinks, Here’s Where to Spend Your Time
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →
Gold vs Crypto: A Tale of Two Marketing Stories
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers promote the respective investment options. In the … Read more →
Why AI Is Eating The Marketing World
Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
How Does A Content Marketing Engagement Start Off?
You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →
How a Content Marketing Consultant Complements Your Team
You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →
What is Page Experience and Why Should You Care?
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →
6 Reasons Nobody Is Downloading Your Gated Content
You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. To … Read more →