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Steve Chipman

Steve spent over 15 years running a CRM consulting services company where he used content marketing and SEO to generate leads. Today, he helps small to mid-size businesses get and convert attract new customers using the same strategies and tactics. Steve believes that an organization's content should be viewed as an investment and managed as such.

Are You Showing Your Website Visitors a Plan?

March 23, 2025May 23, 2022 by Steve Chipman
Showing a visitor a plan

The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →

Categories General Content Marketing

Blog Structured Data and SEO – A Primer

March 12, 2024April 18, 2022 by Steve Chipman
Structured Data Under The Hood

Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →

Categories SEO

How To Crush Google’s Page Performance Score With Your WordPress Site

March 9, 2024April 9, 2022 by Steve Chipman
Faster page speed

Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →

Categories SEO

Wix vs Squarespace vs WordPress: Relative Traffic Growth

April 21, 2024April 1, 2022 by Steve Chipman
WordPress Decision vs. Wix or Squarespace

Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →

Categories SEO

If You Need More Quality Backlinks, Here’s Where to Spend Your Time

March 30, 2025March 5, 2022 by Steve Chipman
Backlink Acquisition

Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →

Categories SEO

Gold vs Crypto: A Tale of Two Marketing Stories

April 16, 2025February 27, 2022 by Steve Chipman
Marketing Bitcoin vs. Gold

Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers promote the respective investment options. In the … Read more →

Categories General Content Marketing

Why AI Is Eating The Marketing World

April 5, 2024September 27, 2021 by Steve Chipman
A marketer feeding the AI

Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →

Categories General Content Marketing

How Does A Content Marketing Engagement Start Off?

April 19, 2024September 23, 2021 by Steve Chipman
Marketing Consultant at New Client Offices

You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →

Categories General Content Marketing

How a Content Marketing Consultant Complements Your Team

March 7, 2024September 23, 2021 by Steve Chipman
Content Marketer Mixing Marketing Channels

You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →

Categories General Content Marketing

What is Page Experience and Why Should You Care?

April 4, 2024September 8, 2021 by Steve Chipman
Website Page Experience

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →

Categories General Content Marketing
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