Inspiring SEOs to Follow on X
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
Steve Chipman
How to Improve Your Website’s Ranking in the Search Results and LLMs
Although the web is more ‘zero-click’ than ever, as LLM results increasingly dominate search results, organic search results still matter for business growth in 2025. This article is for people … Read more →
Alternative Search Engines for 2025
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →
Your Blog Post URL: How to Structure It
Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
The Non-Quantifiable Benefits of Content Marketing
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one of the positive impacts of continuously producing content that’s helpful … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds its business audience members, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t make … Read more →
Blog Structured Data and SEO – A Primer
Structured data is one of many factors that can improve a website’s search rankings. While there are many types of structured data, we’ll focus on the types used for blog posts. We’ll … Read more →
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →