Applying SEO to Content
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Steve Chipman
Why You Should Inventory and Catalog Your Business’s Content Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →
Inspiring SEOs to Follow on X (Formerly Twitter)
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
How to Improve Your Website’s Ranking in Google Search Results
This article is for people who want to drive more organic search traffic from Google to their organization’s website as part of an overall content marketing strategy. Because the search … Read more →
Alternative Search Engines for 2025
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →
Your Blog Post URL: How to Structure It
Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
The Immeasurable Benefits of Content Marketing
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →