Steve Chipman 
Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
This article is for people who want to drive more organic search traffic from traditional Google search to their organization’s website as part of an overall content marketing strategy. We … Read more →
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →
Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
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