Steve Chipman Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset … Read more →
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
Although the web is more ‘zero-click’ than ever, as LLM results increasingly dominate search results, organic search results still matter for business growth in 2025. This article is for people … Read more →
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of April 2025, Google commanded over 91% of the global search engine … Read more →
Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the … Read more →
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
The StoryBrand team repeatedly reminds its business audience members, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t make … Read more →
Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →