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General Content Marketing

Are You Showing Your Website Visitors a Plan?

March 23, 2025May 23, 2022 by Steve Chipman
Showing a visitor a plan

The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →

Categories General Content Marketing

Gold vs Crypto: A Tale of Two Marketing Stories

April 16, 2025February 27, 2022 by Steve Chipman
Marketing Bitcoin vs. Gold

Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers promote the respective investment options. In the … Read more →

Categories General Content Marketing

Why AI Is Eating The Marketing World

April 5, 2024September 27, 2021 by Steve Chipman
A marketer feeding the AI

Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →

Categories General Content Marketing

How Does A Content Marketing Engagement Start Off?

April 19, 2024September 23, 2021 by Steve Chipman
Marketing Consultant at New Client Offices

You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →

Categories General Content Marketing

How a Content Marketing Consultant Complements Your Team

March 7, 2024September 23, 2021 by Steve Chipman
Content Marketer Mixing Marketing Channels

You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →

Categories General Content Marketing

What is Page Experience and Why Should You Care?

April 4, 2024September 8, 2021 by Steve Chipman
Website Page Experience

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →

Categories General Content Marketing

6 Reasons Nobody Is Downloading Your Gated Content

December 3, 2024July 3, 2021 by Steve Chipman
Gated Content Crickets

You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. To … Read more →

Categories General Content Marketing

B2B Revenue Attribution & The Awareness to Order Journey

April 10, 2024July 2, 2021 by Steve Chipman
Awareness to Order Journey

Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →

Categories General Content Marketing

WordPress Page Experience: How Beauty Can Mean Bloat

April 22, 2024May 10, 2021 by Steve Chipman
Bloat and Beauty

Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →

Categories General Content Marketing

Organic Search – What Does It Mean?

April 19, 2024April 25, 2021 by Steve Chipman
Organic Search and Leads

What is ‘organic search’? Since no one technically performs an organic search, the better question is, “What is an organic search result?” The business adaptation of the word ‘organic’ is … Read more →

Categories General Content Marketing
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