The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →
You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →
You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. To … Read more →
Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →
Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →
What is ‘organic search’? Since no one technically performs an organic search, the better question is, “What is an organic search result?” The business adaptation of the word ‘organic’ is … Read more →
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