Business SEO Writing Assistance Tool
This free tool provides SEO writing guidance based on topics, personas, pain points, and existing content. Even if you are not subscribed to a paid version of ChatGPT, you can … Read more →
General Content Marketing
OpenAI API Credits to Words Calculator
This is a companion post for our Content Remixing and Distribution Tool and Business SEO Writing Tool. Since fully benefiting from the tools requires purchasing a minimum of $5 of OpenAI API credits, … Read more →
Content Remixing and Distribution Tool
This free tool lets you remix any page or blog post for re-distribution on various social platforms. With a single click, you can post the remix to LinkedIn or X. … Read more →
B2B Marketing Channels: Where to Spend Your Time
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
Applying SEO to Content
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Why You Should Inventory Your Business’s Content Marketing Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, referral sources, etc. Marketing (and sales) asset … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
The Immeasurable Benefits of Content Marketing
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →