Steve Chipman - Perspectives and Guidance on SEO

B2B Revenue Attribution & The Awareness to Order Journey

April 10, 2024July 2, 2021 by Steve Chipman

Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →

WordPress Page Experience: How Beauty Can Mean Bloat

April 22, 2024May 10, 2021 by Steve Chipman

Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →

Organic Search – What Does It Mean?

April 19, 2024April 25, 2021 by Steve Chipman

What is ‘organic search’? Since no one technically performs an organic search, the better question is, “What is an organic search result?” The business adaptation of the word ‘organic’ is … Read more →

8 Website Issues That Are Hurting Your SEO

April 11, 2024October 16, 2020 by Steve Chipman

Several website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if many little things on your website … Read more →

Toxic Backlinks: What Are They And Why Should Marketers Care?

May 6, 2024May 24, 2017 by Steve Chipman

Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team. Toxic … Read more →