Are You Showing Your Website Visitors a Plan?
Your customer is the hero. You are the guide. It’s your job to give them a plan that leads to success.
The Customer is the Hero of Their Own Story
In the classic “Hero’s Journey,” the mentor provides guidance, wisdom, and tools. In marketing, your business is the mentor (the Guide), and your customer is the Hero.
The Hero
Your Prospect or Customer
The Guide
Your Business
A Homepage Should State 4 Things Clearly
A clear plan builds trust and turns visitors into customers.
1. What You Do
Clearly state what your company offers.
2. How It Helps
Explain how you make your customer’s life better.
3. How to Buy
Provide a clear call to action to try or buy.
4. A Simple Plan
Show them the simple steps to get started.
Plans in Action: Real-World Examples
A plan doesn’t have to be perfect, but it must be clear. Here’s how successful companies do it.
E-Mission Control
Gets money for businesses with battery-powered equipment.
- 1.We Analyze Your Fleet
- 2.We Submit All Reports
- 3.We Generate & Trade Credits
- 4.You Are Issued Payments
ClaimYourAid.com
Locates and applies for free money for businesses.
- 1.Complimentary Consultation
- 2.File Your Applications
- 3.Claim Your Money!
Business Made Simple
A StoryBrand property helping businesses grow.
- 1.Get Access
- 2.Master Key Business Skills
- 3.Grow Your Business