If you are rebranding your business or starting a new brand, there is something you should now consider for your brand positioning.
That is, how does your brand appear in the LLM search results?
Below are some examples of large and small one-word brands that do well in LLM search results (Google AI Mode, ChatGPT Search) because they are not dictionary terms.
If you are rebranding or starting a new brand, a one-word non-dictionary term will generally serve you best for LLM results.
One and two-syllable brands are best, but three and four are fine if they roll off the tongue.
- Clearspeed
- JumpCloud
- Creatio
- Keap
- HubSpot
- Salesforce
- Accredica
- Actifile
- StackBlitz
- KeySearch
The goal is for the LLM search results to lead with information about your brand, as it does for the following brand search:
Our two-word parent brand, which ranks #1 in the traditional search results, is considered more of a ‘phrase’ in AI Mode:
Of course, there are brands for which being a dictionary term doesn’t matter.
‘Windsurf’ is a dictionary term that shows the watersport in some LLM results, but it did not stop OpenAI from acquiring the company for $3 billion.
Before committing to a new B2B brand name, in addition to all the usual checks, run it through the LLMs and see what comes up.
