Marketing Asset Management
5 Ways to Track Your Valuable Content
What’s the Problem? The “Content Void”
Many companies struggle to organize their marketing content. This inefficiency leads to significant problems that a good Marketing Asset Management (MAM) system can solve.
Lost Content
Valuable assets get buried and forgotten, never to be used again.
Wasted Effort
Teams “reinvent the wheel,” creating content that already exists.
Missed Opportunities
A perfect asset that could have closed a deal is never found.
MAM vs. DAM: What’s the Difference?
Marketing Asset Management (MAM)
A central hub for all content marketing assets that have a **URL**. It’s about managing and accessing the *content* itself.
Digital Asset Management (DAM)
A storage repository for media **files**, like images and videos.
Key Idea: A MAM record can link to a media file stored in a DAM.
What is a Marketing Asset?
An asset is a resource with economic value. If you spent **time and/or money** to create a piece of content, it’s a marketing asset.
5 Options for Managing Your Assets
1. The Spreadsheet
Use Google Sheets or Excel. Create rows for assets and columns for details.
2. Collaboration App
Use tools like ClickUp or Asana with dedicated folders and tasks for assets.
3. Custom CRM Objects
Build a custom table directly within your existing CRM system.
4. SaaS Brand App
Subscribe to a dedicated platform like Brandfolder.
5. AI-Built Custom App
Use AI tools (StackBlitz, Supabase) to build your own app.
The Takeaway
Whether you use a free spreadsheet or build a custom app, a proper MAM system will:
Save significant time for your team.
Increase revenue by using the right content at the right time.