General Content Marketing

In its Helpful Content Guidelines, Google states, “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →

Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members — prospects, customers, referral sources, etc. Marketing (and sales) asset types … Read more →

We recently developed a free unmanaged package for Salesforce called the Marketing & Sales Accelerator. We initially created the package as a way for marketers to manage and optimize existing … Read more →

Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →

Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →

As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →

The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →

Note: An add-on for GA4 was introduced in August 2023. We will update the legacy content below. Original Post About Google Universal Analytics With the help of four Google components, … Read more →

Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →