Applying SEO to Content
In its Helpful Content Guidelines, Google states, “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Steve Chipman
Inventory Your Business’s Content Marketing Assets to Increase Revenue
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members — prospects, customers, referral sources, etc. Marketing (and sales) asset types … Read more →
Video Content For One-to-Many Sharing By Sellers
We recently developed a free unmanaged package for Salesforce called the Marketing & Sales Accelerator. We initially created the package as a way for marketers to manage and optimize existing … Read more →
12 Inspiring SEOs to Follow on X (Formerly Twitter)
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
How to Improve Your Website SEO: A Practical Guide
SEO Rule #1: create expert, helpful, people-first content. This article is for people who want to drive more organic search traffic to their organization’s website by improving their website’s SEO … Read more →
8 Alternative Search Engines for 2023
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. But as of August 2023, Google commanded almost 92% of the global search engine … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
8 Unheralded Benefits of B2B Content Marketing
Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →